42 Design and development of software; design and development of software for optimising businesses' operations and performance; design and development of software for analysing businesses' financial and operational data; design and development of software for benchmarking and analysing businesses' competitive performance; design and development of software for data visualisation; design and development of database software; design and development of computer software platforms for data management; design and development of software user interfaces for business, finance and operations analytics, competitive performance analytics, data analytics, data visualisation, database and data management programs; data hosting services in the nature of hosting interactive web sites for performing business, finance and operations analytics, competitive performance analytics, data analytics, data visualisation, database and data management; software as a service, featuring software for performing business, finance and operations analytics, competitive performance analytics, data analytics, data visualisation, database and data management; platform as a service (PAAS) featuring computer software platforms for performing business, finance and operations analytics, competitive performance analytics, data analytics, data visualisation, database and data management, including performing automated integrations with external service providers; technical advisory and consulting services relating to software for business, finance and operations analytics, competitive performance analytics, data analytics, data visualisation, and database and data management programs for others; non-downloadable cloud-hosted software for analysing financial data, optimising businesses' operations and performance, analysing businesses' financial and operational data and benchmarking and analysing businesses' competitive performance