Color is not claimed as a feature of the mark.
The mark consists of the words SHAW ORGANICS in stylized lettering, with both words vertically positioned and the word SHAW to the left of ORGANICS, with the S in SHAW and the O in ORGANICS being at the bottom and the W in SHAW and the S in ORGANICS being at the top, the horizontal bar in the letter A being incomplete, and the A and W in SHAW being joined.