The mark consists of letters "ETI" in red with a white and black outline next to a stylized design of a black partial Hittite sun disk; on the left of the mark appears the stylized term "POP" in red with a black, white and gray outline; beneath the term "POP", there appears a wording "KEK" in red with a black, white and gray outline; and the entire mark is on a shaded brown and light brown background upon which there appears rays in light brown and sparkling stars in dark brown.
The color(s) white, black, red, gray, brown, dark brown and light brown is/are claimed as a feature of the mark.
The English translation of "ETI", "KEK" in the mark is "HITTITE", "CAKE". The wording "POP" has no meaning in a foreign language.
"KEK"