The mark consists of the image of a gold and brown crown, in side view, with a ribbon below the crown where "Al Safwa Molasses" is written in both English and in Arabic, side-by-side on the ribbon in silver, and wherein the ribbon itself is red in the center and orange at the ends, and with gold trim and black shading. The crown contains stylized lettering in red and orange with "Al Safwa" in English on the left and "Al Safwa" in Arabic on the right, and floral arrangements in the center. The crown has a pointed top, diamond shapes at the top and across the base of the crown in brown, gold and white, and floral shapes at the top on opposite sides of the diamond shapes, and above the base of the crown at left and right ends in brown and gold.
The colors red, orange, gold, brown, black, silver and white are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "Al Safwa" and this means "The Rock" in English.
The English translation of "Al Safwa" in the mark is "The Rock".
"MOLASSES"