35 Association services, namely, promoting the interests of businessmen, businesswomen and intellectual property owners and rights holders in addressing all forms of illegal trade; Lobbying services, namely, promoting the interests of businessmen, businesswomen and intellectual property owners and rights holders in the fields of legislation and regulation; Promoting public awareness of the importance of addressing illegal trade, reducing supply chain vulnerabilities, intellectual property protection, innovation, anti-counterfeiting and anti-piracy programs, legislation and initiatives by means of public advocacy