42 Software as a service (SAAS) used to report and measure what customers do with applications used on web and mobile sites; Software as a service (SAAS) analytics applications for analysis in the field of financial services; Software as a service (SAAS) for use in personalizing email and text communications; Software as a service (SAAS) for user interface design optimization; Software as a service (SAAS) for keyword search management, keyword search marketing, and web analytics; Software as a service (SAAS), namely, hosting computer software applications for others; Software as a service (SAAS) for collecting, managing, automating, integrating, analyzing, reporting, and tracking search results and a wide variety of data and information; Software as a service (SAAS) for tracking web site activity and managing, monitoring, tracking, and optimizing the performance and effectiveness of marketing campaigns and keyword search performance; Software as a service (SAAS) for collecting, managing, integrating, analyzing, monitoring, and tracking the performance of websites through web user behavior; Digital search management services, namely, hosting software that manages, collects, automates, integrates, analyzes, reports, and tracks search results and a wide variety of data and information; Software as a service (SAAS) providing hosted interfaces featuring user-defined information, namely, business rules for automated keyword management and bid management, internet search results, and corresponding internet usage pathing and traffic data