The mark consists of an inner and outer circle. Chinese characters are located at the top of the outer circle and the words "LEE CHEUNG WOO" are situated at the bottom of the outer circle. Within the inner circle are Chinese characters at the top, and a design of fruits, florals, and plants to the right and left side of the circle. In the center of the inner-circle is a three-dimensional design of a non-latin character encircled by a thin, outer rim. All of this is set above a banner with the words "TRADE MARK" in the center and Chinese characters to the right and left. Below the banner are Chinese characters and the words "MADE IN CHINA".
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
Color is not claimed as a feature of the mark.
The non-Latin character in the center transliterates to "xiang" and means "auspicious". The three characters at the top transliterate to "Li Xiang He". This is a personal name, and it may be pronounced Lee Cheung Woo in Cantonese or another dialect. The four characters second from the top transliterate to 'Li Xiang He Shangbiao" and they mean "Li Xiang He Trademark". The characters on both sides of the English word "trade mark" transliterate to "zhuce shangbiao" and this means "registered trademark". The four characters at the bottom transliterate to "jiangyou shipin" and this means "sauce food product".
"TRADE MARK", "MADE IN CHINA", AND THE NON-LATIN CHARACTERS THAT MEAN "REGISTERED TRADEMARK" AND "SAUCE FOOD PRODUCT"