35 Providing online price and online reward program currency comparisons of travel, transportation and lodging services; online referral services in the travel community; Providing a searchable directory of travel, transportation and lodging information for obtaining data and information from others via the internet; providing online information to others, namely, advertisements and solicitations; Providing business and commercial information for the transportation, travel, airline, hotel and resort industries; providing advertising and promotion services for the transportation, travel, airline, hotel and resort industries; branding services, namely, consulting, development, management and marketing of brands for businesses; compiling financial, securities, stock exchange, trade and quote, index value and other financial market information for business purposes; Advertising and business services, namely, advertising, marketing and promotional services for the transportation, travel, airline, hotel and resort industries; publicity and sales promotion services for the transportation, travel, airline, hotel and resort industries; providing online rate, reward program currency comparison information for the transportation, travel, airline, hotel and resort industries; matching potential purchasers of transportation, travel and airline services with particular providers of such services; matching potential purchasers of hotel, resort and holiday accommodations with particular providers of such services; Advertising and business services, namely, advertising, marketing and promotional services for the hotel and resort industry; publicity and sales promotion services for the hotel and resort industry; providing online hotel rate and reward program currency comparison information for the hotel and resort industry; matching potential purchasers of hotel, resort and holiday accommodation reservations with particular hotels and resorts