The color(s) The mark consists of a mauve circle containing words and images. "LOVELL'S BBQ SOUL SAUCE" in the top of the circle is teal. There are three images are in the center of the circle below "LOVELL's BBQ SOUL SAUCE"; on the left is a script logo of the letters "L" and "B" in black, in the center is a photo of a man in a cowboy hat and red shirt with rocks in the background, and on the right, are two red chili peppers. Within the bottom of the circle are three lines of text: "LIP SMACKIN GOOD" is charcoal gray, underneath is "GREAT ON MEATS, SEAFOOD, GREENS" in blue and the third line is "OR USE YOUR IMAGINATION" in blue. At the bottom of the circle are three wavy lines, the first line is charcoal grey, the second line is gray and the third line white. is/are claimed as a feature of the mark.
LOVELL'S BARBECUE SOUL SAUCE LIP SMACKING GOOD, GREAT ON MEATS, SEAFOOD, GREENS OR USE YOUR IMAGINATION
Trademark: 87731364
