The color(s) gray, white, and purple is/are claimed as a feature of the mark.
The mark consists of the word "element" in lower case lettering, the letters "e,l,e,m" in the color gray and the last "e" with a circle around it filled with the color purple and three dots around the edge of the circle with one touching the circle and the two others just off the surface of the circle filled with the color purple, with the final letters of element "n,t" in gray, then the word "every bit matters" beneath the the word "element" in lower case gray.