The color(s) yellow, black red, blue and white is/are claimed as a feature of the mark.
The mark consists of the words "QUE FRESCO!" preceded by an upside down exclamation mark in black above a chicken head design in white, red and blue, outlined in black, next to a smaller chicken head design in white and red, outlined in black with a black rectangular border, and the lower case word "to-ricos" in red and black, all on a yellow background. lower right side appears a square shape with rounded corners, outlined in black, with a yellow background. On the square appears the right-hand side of a stylized chicken head and neck design. The lower part of the neck protrudes from the bottom of the square. The chicken head and neck are white, outlined in black, with a rounded black eye. The comb consists of three rounded peaks with a red background, outlined in black. The wattle is red, outlined in black. To the right, appears the name to·ricos in lower case. The letters "to" are separated from the letters "ricos" by a middle dot. The letters "to" are red and bold. The letters "ricos" are black and thin. The letter "i" of the word "ricos" is missing the upper dot. The entire design appears on a yellow background.
The English translation of "QUE FRESCO" in the mark is HOW FRESH. The wording "TO-RICOS" has no meaning in a foreign language.
Trademark: 87726301
