The mark consists of a design of a cartoon duck, with one eye closed and right hand on its back and three stylized Chinese characters in horizontal arrangement underneath, with the words "AMAZING LAND" displayed in two lines under the first two Chinese characters.
Color is not claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "Duo" "Qi" "Miao" respectively and this means "Many" "Strange" "Wonderful" in English and the last two Chinese characters as a whole means "fantastic" in English.