The color(s) green, light green, dark green, light gray, gray, and black is/are claimed as a feature of the mark.
The mark consists of the wording BALLOON STORIES in green lettering with the first letters capitalized. To the left of the wording is a hot air balloon where the balloon is three shaded sections of light green, green, and dark green going from left to right, with light gray vertical bars underneath and connected to a two-part shaded rectangle that is gray and black.