The color(s) black, white, and red is/are claimed as a feature of the mark.
The mark consists of one Chinese character in the color white in a black rectangle in between the stylized wording "GEN", with the letters "GE" in the color black and the letter "N" in the color red, and the stylized wording "WA" in the color black, with both words underlined in the color black. Underneath, the same Chinese character is in between the stylized wording of "korean" and "bbq" both in the color black.
The non-Latin characters in the mark transliterate to Qi and this means Plates in English.