The color(s) sapphire blue, white, black is/are claimed as a feature of the mark.
The mark consists of The two words CRUISE CONTROL capitalized above a crested shield in white letters. A skull and cross bone within the crested shield that is white with black markings throughout with sapphire blue eyes. The word RYDERS capitalized in white letters under the skull but above the cross bone. The two letters m and c with a back slash between the two letters (M/C), capitalized in white letters to the right of the skull and cross bone. The two words FAMILY FIRST capitalized in all white letters embedded in sapphire blue flames.
CRUISE CONTROL RIDERS M/C FAMILY FIRST