The mark consists of the head of a cowboy wearing a hat with a "J" on it, a handkerchief around his neck with a fold in it; the cowboy has small round eyes, eyebrows, thin smile, small curved nose, and hair parted in the middle under his hat; "Juan J's" is written in cursive below the cowboy image; below "Juan J's", a little of center to the right, are written the words "La dulce costumbre" in cursive lettering.
The name, portrait, and/or signature shown in the mark identifies a living individual whose consent to register is made of record.
Color is not claimed as a feature of the mark.
The English translation of "LA DULCE COSTUMBRE" in the mark is "THE SWEET CUSTOM".
"DULCE"
Trademark: 87701432
