Color is not claimed as a feature of the mark.
"CARE" AND "PRIVATE HOME CARE AND CONCIERGE"
The mark consists of a logo consisting of: three lines of text in a black proprietary font, the first line says, "VIPRIVATE CARE", in all caps, in a proprietary font, and in a larger font than the rest of the logo, with letters, "VIP", in "VIPRIVATE", in a larger font than letters, "RIVATE", and letter, "C", in "CARE", in a larger font than letters, "ARE", the second line says, "REDUCING YOUR UNCERTAINTY AND EXCLUSIVE, DIGNIFIED & DISCREET CARE", in all caps and in a proprietary font, with the "U in 'YOUR" through letters, "DIGNIFIED & D", underlined, and the third line says, "PRIVATE HOME AND CONCIERGE NURSING", in all caps and in a proprietary font. To the left of line one, above line two, is a graphic of a griffin in black, except for its head.
VIP PRIVATE CARE REDUCING YOUR UNCERTAINTY WITH EXCLUSIVE, DIGNIFIED AND DISCREET CARE PRIVATE HOME CARE AND CONCIERGE NURSING