The mark consists of an oval shape with a gold ring around it. The oval is divided into upper and bottom two sections by a gold wavelike curve line. The background color of the upper oval is pink and that of the bottom oval is yellow. In the middle of the upper part of the oval, there is a five pointed nautical star in gold with a gold semi-circular line beneath it. The mark consists of a large star comprised of a smaller rose star shape with the three black non-Latin characters pronounced Xing, Huang and Pai underneath. The words "SUPER STAR BRAND" in red are underneath the three non-Latin characters. The gold star is flanked by two non-Latin characters in black pronounced Zhu Ce Shang Biao at its left and right sides. In the middle of the oval, there are three big non-Latin characters pronounced Mei Kuei Lu Chiew in black with the typed standard words "MEI KUEI LU CHIEW" in red underneath. In the middle of the bottom section there are the phrases running vertically reading: "CHINESE LIQUOR SPIRITS DISTILLED FROM SORGHUM WITH ROSE FLOWERS ADDED 750ML. ALC 54% BY VOL. IMPORTED BY DIAMOND HONG, INC. BROOKLYN, NEW YORK 11232 PRODUCED AND BOTTLED IN CHINA." At the very bottom of oval there are twelve non-Latin black characters pronounced Da Wen Hang Jiu Ye Ji Tuan You Xian Gong Si Zong Jing Xiao.
SUPER STAR BRAND MEI KUEI LU CHIEW CHINESE LIQUOR SPIRITS DISTILLED FROM SORGHUM WITH ROSE FLOWERS ADDED SEVEN HUNDRED FIFTY MILLILITERS. ALCOHOL FIFTY FOUR PERCENT BY VOLUME. IMPORTED BY DIAMOND HONG, INC. BROOKLYN, NEW YORK 11232 PRODUCED AND BOTTLED IN CHINA
The color(s) yellow, red, pink, black and gold is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "Xing," "Huang," "Pai," and this translates as "Star", "Royal or King," "Brand" in English; the non-Latin characters in the mark transliterate to "Mei Kuei Lu Chiew" and this means "rose dew liqueurs"; The Chinese characters in the mark transliterate as "Da Wen Hang Jiu Ye Ji Tuan You Xian Gong Si Zong Jing Xiao" and this translates to "Diamond Hong Inc. as the sole distributor" and the Chinese characters transliterate into "Zhu Ce Shang Biao" and this means "registered trademark". in English.
" BRAND," THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "PAI," THE NON-LATIN CHARACTERS IN THE MARK TRANSLITERATE TO "MEI KUEI LU CHIEW," "MEI KUEI LU CHIEW," "CHINESE LIQUOR SPIRITS DISTILLED FROM SORGHUM WITH ROSE FLOWERS ADDED 750ML. ALC 54% BY VOL. IMPORTED BY DIAMOND HONG, INC. BROOKLYN, NEW YORK 11232 PRODUCED AND BOTTLED IN CHINA," THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO " ZHU CE SHANG BIAO," AND THE NON-LATIN CHARACTERS THAT MEAN "INC. AS THE SOLE DISTRIBUTOR"