41 Education and entertainment services, namely, providing course of instruction at the university level; research in the field of education; arranging and conducting athletic events in the nature of football, volleyball, basketball, cross country, baseball, softball, golf, cheerleading, and rodeo; and tournaments in the field of football, volleyball, basketball, cross country, baseball, softball, golf, cheerleading, and rodeo; and exhibitions for cultural or educational purposes, educational conferences, live performances in the nature of concerts, comedians, hypnotists; and festivals featuring primarily Art Jubilee art exhibition and Alma Folklorica dance performances