9 Apparatus for recording, transmission or reproduction of sound or images; blank magnetic data carriers; prerecorded magnetic data carriers featuring audio files and videos about customer data tracking and econometrics for marketing; downloadable electronic publications, namely, reports and surveys in the field of tracking the online browsing and purchasing behaviors of customers to increase the effectiveness of marketing and advertising for others; blank sound, video and data recordings and carriers, namely, phonograph records, optical discs, tapes, cassettes, cartridges, compact discs, CD ROMS, MPEGS, JPEGS, DVDs, DVD-RWs for storing and/or reproduction of information, data, signals, images and/or sounds; prerecorded sound, video and data recordings and carriers, namely, phonograph records, optical discs, tapes, cassettes, cartridges, compact discs, CD ROMS, MPEGS, JPEGS, DVDs, DVD-RWs featuring audio files and videos about econometrics for marketing; computers; computer programs for customer data tracking; computer software for tracking the online browsing and purchasing behaviors of customers to increase the effectiveness of marketing and advertising for others; computer software in the form of a set of downloadable applications for tracking the online browsing and purchasing behaviors of customers to increase the effectiveness of marketing and advertising for others; application software for mobile phones, namely, software for tracking the online browsing and purchasing behaviors of customers to increase the effectiveness of marketing and advertising for others; downloadable application software for mobile phones, namely, software for customer data tracking; downloadable software for tracking the online browsing and purchasing behaviors of customers to increase the effectiveness of marketing and advertising for others; downloadable computer software for the management and transmission of data, namely, software for tracking the online browsing and purchasing behaviors of customers to increase the effectiveness of marketing and advertising for others; computer software platforms for tracking the online browsing and purchasing behaviors of customers to increase the effectiveness of marketing and advertising for others; software development tools; econometric modelling software; econometric modelling software in the form of a set of downloadable applications for tracking the online browsing and purchasing behaviors of customers to increase the effectiveness of marketing and advertising for others; computer software capable of being downloaded from global computer information networks or from a website on the internet for tracking the online browsing and purchasing behaviors of customers to increase the effectiveness of marketing and advertising for others; computer software for evaluating customer behaviour in online retail outlets; computer software for monitoring, managing, analysing and tracking the performance and effectiveness of digital advertising and marketing campaigns across multiple channels, namely, websites, mobile websites, social networks, mobile applications, mobile devices and online video sites; computer software for collecting, managing, reporting, analysing, filtering and sharing data and information regarding website visitor behaviour; computer software for data collection, data analytics, reporting and presentation of data, namely, software for tracking the online browsing and purchasing behaviors of customers to increase the effectiveness of marketing and advertising for others; computer software for online audience measurement and insight, namely, software for measuring and tracking of the reaction of online shoppers to online advertisements; computer software in the field of website analytics, namely, software for analysing consumer behaviour; computer software for collecting, managing, reporting, analysing, filtering and sharing data and information from various sources, namely, software for collecting, managing, reporting, analysing, filtering and sharing data and information relating to online consumer purchasing and browsing preferences