Color is not claimed as a feature of the mark.
THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "JIAN BING" AND THE WORDING "BEIJING STREET FOODS"
The mark consists of the name "MR BING" at the top of the design with the phrase "BEIJING STREET FOODS" at the bottom of the design. Chinese characters appear in between the phrases "MR BING" and "BEIJING STREET FOODS." Above the phrases is a stylized chef character wearing a chef hat that has a star on it. The chef has his hands outstretched and he is holding a spatula in one hand and a cup in the other hand. The entire design is located inside of an open circle.
The name(s), portrait(s), and/or signature(s) shown in the mark identifies Brian Goldberg, whose consent(s) to register is made of record.
The non-Latin characters in the mark transliterate to ""lao," "jin," "jian," and "bing"" and this means "Goldberg's Crepes" in English.