35 Merchant services of computer software and computer software applications for transmission, exchange and storage of information, software and software applications facilitating marketing, procurement and sale of products and services, software and software applications facilitating different forms of payment and money transmissions via a global network and wireless networks, computer operating programs for facilitating commercial transactions through electronic means, via wireless networks, global computer networks and mobile telecommunications equipment, software applications that facilitate payment via mobile telecommunication equipment and POS terminals, apparatus and instruments for recording, transmission or reproduction of sound and images, magnetic data carriers, POS terminals, including provided via the internet and digital media