The mark consists of the words "VALPARAISO" in black, the word "POPCORN" with the letter "P" in purple, the letter "O" in orange, the letter "P" in green, the letter "C" in red, the letter "O" in yellow, the letter "R" in fushia, the letter "N" in blue and the word "FESTIVAL" in black and nine popcorn in tan, brown and yellow colors appears to be floating away from the first letter "O" in "POPCORN".
As to "VALPARAISO POPCORN FESTIVAL"
The color(s) black, purple, orange, green, red, yellow, fuschia, blue, tan and brown is/are claimed as a feature of the mark.
"POPCORN FESTIVAL"