The mark consists of a gold coat of arms with a red shield inside of which appears a gold letter "S" in stylized letter with a letter "I" in white stylized letters over it. At the left side of the coat of arms appears the word "PRODUCT" in gray stylized letters and at the right side appears the wording "OF SPAIN" in gray stylized letters. Below the coat of arms appears a red banner with two gold outline borders. The first one is a gold line and the second one is a dotted line with an abstract design at the bottom of the banner. Inside the red banner appears the word "JOVEN" in white stylized letters. Below the banner appears the wording "SERNA IMPERIAL" in black stylized letters and the wording "SERNA IMPERIAL" in gray stylized letters. Below the wording "SERNA IMPERIAL" appears the word "RIOJA" in black stylized letters and the wording "DENOMINACION DE ORIGEN CALIFICADA" in gray stylized letters with a gold seal inside of which appears the word "RIOJA" with the wording "CONSEJO REGULADOR DENOMINACION ORIGEN CALIFACADA" on the sides of the seal in gold. Below the seal appears the wording "RED RIOJA WINE" in gray stylized letters.
The color(s) gray, gold, red, white and black is/are claimed as a feature of the mark.
The English translation of "JOVEN", "SERNA", "DENOMINACION", "DE", "ORIGEN", "CALIFICADA", "REGULADOR", and "CONSEJO", in the mark is "YOUNG", "STRETCH OF LAND USED TO CULTIVATE", "REGULATORY", "BOARD", "DENOMINATION", "OF", "ORIGIN" and "QUALIFIED".
"PRODUCT OF SPAIN", "SERNA IMPERIAL", "RIOJA", "DENOMINACION DE ORIGEN CALIFICADA", "REGULADOR", "CONSEJO", "DENOMINACION ORIGEN", "CALIFICADA", AND "RED RIOJA WINE"