The mark consists of a rectangle enclosing stylized Japanese characters. A red circle outlined in black is an element of these characters. To the right are stylized Japanese characters above the wording ""PRECIOUS COFFEE MOMENTS"", which is above the wording "EST. 1933". Other than the red circle outlined in black, all of the other elements and wording in the mark are black.
"PRECIOUS COFFEE MOMENTS" EST. ONE THOUSAND NINE HUNDRED THIRTY THREE
The color(s) red and black is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "KO-HI" and "KO-HI TEN" and this means "COFFEE" and "COFFEE SHOP" in English. The non-Latin characters in the mark transliterate to "UESHIMA" and this has no meaning in a foreign language.
"COFFEE" AND "EST. 1933" AND THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "KOHI AND KOHI TEN"