The color(s) Dark Blue (RGB code: R: 28 G: 29 B: 77) is/are claimed as a feature of the mark.
The mark consists of The McClure's logo is white and blue (RGB code: R: 28 G: 29 B: 77) and all in the Rye font style. The Mc is in a blue box with white font, uppercase M, lowercase c. The Clure's just after the Mc, is not in a box, is a blue font. All words are the same font size.