The color(s) red, white, black, beige, purple, tan, yellow, green is/are claimed as a feature of the mark.
The mark consists of a beige grocery shopping bag. In it, there is a tan loaf of bread, purple grapes, a green bottle of wine with a white label, a yellow cheese with a red outline, yellow bananas and green lettuce. On top of the beige bag, the word ECONO in white font, within a red rectangle, outlined in black. Underneath it, the word TO in black font, outlined in white. Next to it, a red arrow, outlined in white. Then the word GO in black font with white outline.
Trademark: 87664616
