The color(s) black and gold is/are claimed as a feature of the mark.
"DORADA DE GUADALAJARA"
The mark consists of the gold stylized letter "M" displayed in a black background with gold prints consisting of swirls, hearts, diamonds, and stylized flowers around the "M" and two curved gold lines on either side of this design and letter. All of this appears in a rounded black rectangle. Below this design is found a gold and black round rectangle, the top half is black and the bottom half gold. In the top half, a gold Mexican skull or catrina with gold flowers in her eyes and gold diamonds, swirls, and flowers throughout the skull and a gold mustache, all in a black background; under the catrina, in the bottom half of the rectangle are placed in a color gold background, the stylized words in black color "MINERVA" with a gold statue between the letters "N" and "E", under "MINERVA" is placed "DORADA", followed by the word "DE" which is located between two black lines and under the word "DE" is placed the word "GUADALAJARA". The mark appears on a white background which is not claimed as a feature of the mark.
The English translation of "DORADA DE" in the mark is "GOLDEN OF".