The color(s) black, transparent grey smoke, light blue is/are claimed as a feature of the mark.
The mark consists of Dual neck bottle with two openings at the top for pouring purposes. The bottle has a smaller base and larger top creating a slight V formation. The label is "Black Swan Rum". Underneath the original text are the words artisan rum. The Swan logo is made of brush strokes and is made up of light blue and a black gradient that goes from transparent to solid.