9 Downloadable mobile application software for mobile phones and cellular devices featuring games, trivia and information relating to tobacco and tobacco products; downloadable software being mobile applications for displaying and sharing information relating to tobacco, tobacco products, smokers' articles, tobacconists, tobacco retail outlets, smokers, smokers' rights and smoking locations; downloadable mobile application software for accessing information relating to tobacco, tobacco products, smokers' articles, tobacconists, tobacco retail outlets, smokers, smokers' rights and smoking locations; computer application software for mobile phones and cellular devices for accessing information relating to tobacco, tobacco products, smokers' articles, tobacconists, tobacco retail outlets, smokers, smokers' rights and smoking locations; computer software for accessing information relating to tobacco, tobacco products, smokers' articles, tobacconists, tobacco retail outlets, smokers, smokers' rights and smoking locations; computer game software; interactive computer application software for accessing information relating to tobacco, tobacco products, smokers' articles, tobacconists, tobacco retail outlets, smokers, smokers' rights and smoking locations; downloadable electronic publications, namely, newsletters, journals, magazines, brochures, written articles and books in the field of tobacco, tobacco products, smokers' articles, tobacconists, tobacco retail outlets, smokers, smokers' rights and smoking locations, available from computer databases, the internet, telecommunications systems and social media sites