The color(s) the "B" which forms the logo is in script, large case, beginning with the color orange at the top of the "B", and then gradually changing to pink, then purple and then blue at the bottom of the "B" is/are claimed as a feature of the mark.
The mark consists of the "B" which forms the logo is in script, large case, beginning with the color orange at the top of the "B", and then gradually changing to pink, then purple and then blue at the bottom of the "B".
BRAVADO