Color is not claimed as a feature of the mark.
"100% INTEGRAL" AND "DESDE 1966"
The mark consists of the wording "LA FUENTE" in stylized lettering above the wording "100% INTEGRAL" in stylized lettering within a rectangle having a circle on the right and left sides. A semicircle at the bottom portion of the mark contains the wording "DESDE 1966" in stylized lettering, vertical lines creating a shading effect inside the semicircle, and has two small dots on each side of the outline for the semicircle. Tilde accent marks appear above and below the first "E" in "FUENTE" and below the second "E" in "FUENTE". All of the foregoing appears within a abstract shape created by outlining the boundaries of the complete mark.
The English translation of LA FUENTE 100% INTEGRAL DESDE 1966 in the mark is THE FOUNTAIN 100% ESSENTIAL SINCE 1966.