9 Downloadable software for facilitating, processing, reviewing, analyzing and managing financial transactions, namely, providing and processing multiple types of loyalty rewards cards, coupons, discounts, stored value cards, gift cards, debit cards, credit cards, electronic stored value cards, virtual credit cards, virtual debit cards, virtual currency, and electronic stored value accounts; downloadable computer software in the nature of an electronic financial platform that integrates electronic payment processing with management of loyalty rewards cards, coupons, discounts, stored value cards, gift cards, debit cards, credit cards, electronic stored value cards, virtual credit cards, virtual debit cards, virtual currency, and electronic stored value accounts; downloadable software in the nature of a mobile application providing access to business account information; downloadable software for processing payment transactions, analyzing merchant transactions, and for evaluating and managing information on business performance and customers