The mark consists of a series of concentric circles in dark green, green, dark green, yellow, green, dark green and white, going from the outermost to the innermost circle. Within the yellow circle is the word "MENUDERÍA" in dark green with a white outline. To the left and right of the word within the yellow circle are a number of white chevrons. Within the white circle is a dark green and green bowl of yellow, white and tan menudo. Rising from the menudo is white steam with grey shadowing. Across the lower portion of the concentric circles is a red banner with an orange inner outline and a dark green outer outline and dark red shadowing. On the banner is the word "Guadalajara" in white.
The colors dark green, green, yellow, white, tan, grey, red, orange and dark red are claimed as a feature of the mark.
The English translation of "menudería" in the mark is "place where menudo is sold".
"GUADALAJARA" AND "MENUDERÍA"
Trademark: 87630442
