The mark consists of a red sombrero with dark red shading and highlights of white outlined in black and a white brim with gold trim around the brim and a gold rope with a blue knotted string around the crown, all to the left of a tan cowboy hat with dark tan shading outlined in black and highlighted with white and a blue belt with a gold buckle around the crown, all outlined in black except for the shading and highlights. Directly beneath the two hats, the stylized wording "LA FIESTA DE LOS" in black, which sits above the stylized word "VAQUEROS" in black with gold highlights with the letters "VA" and "EROS" having black lines underneath. Directly below "VAQUEROS" are the stylized words "TUCSON RODEO" in black letters. Below "TUCSON RODEO" is a gold banner with black trim and white highlights, which contains the stylized words "ARIZONA'S CELEBRATION OF THE COWBOY" in black letters, the words " OF THE " are slanted and underlined. All other instances of the color white in the mark represent background and/or transparent areas only and are not claimed as features of the mark.
The color(s) red, dark red, blue, gold, tan, dark tan, black, and white is/are claimed as a feature of the mark.
The English Translation of "LA FIESTA DE LOS VAQUEROS" in the mark is "The Celebration of the Cowboys".
"VAQUEROS", "TUCSON RODEO", "ARIZONA'S", AND "COWBOY"