Color is not claimed as a feature of the mark.
The mark consists of the combined stylized letters "B" and "F" inside a circle, the letter "F" is inside the letter "B", to the right of that is a vertical bar, that separates the "BF" letters image and the title of the company. The words "Body Fit Mattress Company, Experience the Feel" are on the right hand side (and to the right of the vertical bar). "Body Fit" are in big, capitalized font. Beneath "Body Fit" are the words "Mattress Company" and beneath that are the words "Experience The Feel" in stylized font.
The name(s), portrait(s), and/or signature(s) shown in the mark identifies Mitchell, Thomas, whose consent(s) to register is made of record.