Color is not claimed as a feature of the mark.
The mark consists of three boxes. In the left box there are two Chinese characters that transliterate as "Si si" and translate as "four four", in the second box there is a Chinese character that transliterates as "Nan" and translates as "south", and in the last box there is a Chinese character that transliterates as "Cun" and translates as "village".
The non-Latin characters in the mark transliterate to "Si si", "Nan", "Cun" and this means "four four", "south", "village" in English.
The English translation of Chinese characters in the mark is 'four four', 'south', and 'village' respectively.