The color(s) yellow, red, black, and white is/are claimed as a feature of the mark.
"ELOTES"
The mark consists of a stylized design of a woman with white skin outlined in black with black hair past her shoulders, black and white eyes, black eyebrows, black nose, black dot representing a beauty mark above the left side of her lips, and with a white mouth and red lips. The woman is wearing a yellow dress outlined in black, two red necklaces and two black necklaces, yellow earrings, a red bracelet on her left wrist, and a yellow sombrero outlined in black with red stitching. The woman is holding a white serving platter outlined in black featuring three stylized yellow corncobs outlined in black with red dots on black sticks. The stylized wording "PANCHITA'S ELOTES" appears underneath the design of the woman curved slightly upwards to the right. The term "PANCHITA'S" appears in the color black with yellow shadowing and the term "ELOTES" appears in the color red with yellow shadowing. The white background is not claimed as a feature of the mark.
The English translation of the word "ELOTES" in the mark is "corn". The wording "PANCHITA" has no meaning in a foreign language.