The color(s) The colors black, white, hunter's orange and gray is/are claimed as a feature of the mark.
The mark consists of the words "Species Specific" in black on a white rounded rectangular background above the words "Change The Game" in hunter's orange; a buck head in black silhouette, a bear head in black silhouette and a boar head in black silhouette each on a circular gray gradient background trimmed with a contrasting circular gray gradient background with the rack of the buck extending above the circular gray gradient backgrounds; a vertically oriented stripe of hunter's orange above the buck head and aligned with the buck head; a vertically oriented stripe of hunter's orange below the buck head and aligned with the buck head; a horizontally oriented stripe of hunter's orange left of the buck head and a horizontally oriented stripe of hunter's orange right of the buck head and extending between the word "Species " and the word "Specific". The two-toned gray stippling represents the background and is not part of the mark.