The color(s) midnight blue and black is/are claimed as a feature of the mark.
The mark consists of the word prime in midnight blue, a underline slightly below the word prime from the p in prime to just past the middle of the m in prime, the word searching in midnight blue proceeds the underline, a arrow tip in black starts one third down from the p in prime and inline with the end of the g in searching extending away from the the wording prime searching and stopping when in line with the underline under the word prime then angle back toward the wording prime searching and extending under slightly under the g in searching and stopping when in line with the beginning of the n in searching.