Color is not claimed as a feature of the mark.
The mark consists of The mark consists of a coat of arms and stylized wording. The coat of arms consists of two silhouettes of Labrador Retrievers on either side of a stylized bottle consisting of an ovular topper with rays emanating from it. The body of the bottle is framed by a pattern suggestive of a black dog collar that contains the Latin words "Complecto Quod Insperatus," which translate as "Embrace the Unexpected" in English. The body of the bottle contains four images described from the upper left portion of the bottle in clockwise fashion: a martini glass, a cluster of grapes, a pair of crossing golf clubs, and a skull. At the base of the coat of arms are the words "Est. 2012" and a pattern consisting of a star-like design and four thistles. The wording of the mark below the coat of arms states "Vodka Distilled from Grapes Finished in Charred Oak Barrels," the word SELKIRK bordered by a rectangular border, the words GLASS DISTILLERY, and the language "100 Proof 50% Alc./Vol. 375 ML.".
COMPLECTO QUOD INSPERATUS ESTABLISHED TWO THOUSAND TWELVE VODKA DISTILLED FROM GRAPES FINISHED IN CHARRED OAK BARRELS SELKIRK GLASS DISTILLERY ONE HUNDRED PERCENT PROOF FIFTY PERCENT ALCOHOL VOLUME THREE HUNDRED SEVENTY FIVE ML