35 Retail store services featuring optical apparatus and instruments, ski glasses, sun glasses, ski goggles, measuring apparatus and instruments, altimeters, navigational instruments, global positioning system apparatus, audiovisual apparatus and instruments, headphones, clothing and headgear and footwear for protection against injury, protective helmets for sports; Retail store services featuring sport bags adapted to contain protective helmets, backpacks, avalanche airbag backpacks, purses, wallets, handbags, travel bags, sports bags, boot bags, ski boot bags; Retail store services featuring clothing, footwear, headgear, t-shirts, shirts and casual tops with long or short sleeves, sweatshirts, tracksuits, jackets, sweaters, shorts, jeans, casual wear, ski wear including ski suits, ski pants, gaiters, ski jackets, ski gloves, ski socks, skateboard wear, underwear, socks, belts, gloves, scarves, bandanas, caps, headbands, hats, visors, caps, hoods and hats with visors, shoes, sandals, athletic shoes, boots, ski boots, after ski boots; Retail store services featuring sporting equipment, snow skis, mono-skis, ski poles, snowboards, water skis, kiteboards, wakeboards, skateboards, protective paddings, protective supports for backs, avalanche airbags, bags and covers specially adapted to carry sporting equipment, bindings and parts for sporting equipment, wax for skis and snowboards and kiteboards; Providing television home shopping services in the field of general consumer merchandise; Advertising services