35 Administration of customer incentive programs for free or discount goods or services; Consumer incentive services for commercial, promotional, and/or advertising purposes, namely, administration of incentive programs that allow members to redeem awards; Customer incentive services and customer club services, for commercial, promotional and/or advertising purposes; Promoting the goods and services of others by means of the management of incentive rewards programs; Providing incentive reward programs for customers through issuance and processing of incentive points for on-line purchase of a company's goods and services; Providing incentive award programs through issuance and processing of incentive points for purchase of a company's goods and services