The mark consists of black stylized lettering "EL REY" on top of a red solid circle with a surrounding black circle, inside which has a crown in yellow on top; an orange banner with white stylized lettering "SABORES" inside in the middle; and white stylized lettering "Finest Quality" below the orange banner.
The color(s) red, yellow and orange is/are claimed as a feature of the mark.
The English translation of EL Rey Sabores in the mark is The King Flavors.