The color(s) red is/are claimed as a feature of the mark.
The mark consists of a stick figure depiction of a person standing on a paddleboard and raising a paddle above the head, with red bands attached to the paddle on either sides of the arms and running under each leg, and accompanied by the word "Suploops" with a capital letter S that features small loops added to each end of the letter S.
SUP LOOPS
STAND UP PADDLE BOARD LOOPS