9 Software, namely, software for modelling, creating, analysing and reporting business performance data; computer software for modelling, creating, analysing and reporting business performance data; mobile software applications, namely, mobile software applications for modelling, creating, analysing and reporting business performance data; downloadable software, namely downloadable software for modelling, creating, analysing and reporting business performance data; downloadable applications for use with mobile devices, namely downloadable applications for modelling, creating, analysing and reporting business performance data; downloadable software to enable the transmission of information; downloadable software to enable the transmission of data; electronic publications, namely, manuals and help files featuring usage guidance for software features recorded on computer media; downloadable electronic publications in the nature of manuals and help files featuring usage guidance for software features in the field of modelling, creating, analysing and reporting business performance data; downloadable e-books in the field of modelling, creating, analysing and reporting business performance data, cinematographic films featuring modelling, creating, analysing and reporting business performance data prepared for exhibition and photographic slides; all of the above, not for use in the field of investment research, investment management, personal financial planning, retirement planning, investment and risk profile analysis, portfolio allocation, and selecting financial instruments and products offered and managed by others