The color(s) black, white and gold is/are claimed as a feature of the mark.
The mark consists of the words "FARFETCHED APPAREL" in black lettering, with the word "FARFETCHED" appearing above the word "APPAREL". The word "FARFETCHED" has a capitalized "F" with the rest of the letters in that word being in lowercase, and that word is approximately three times the size of the word "APPAREL". The word "APPAREL" is in all capitalized letters, and begins directly under the letter "A" in the word "FARFETCHED", and ends directly under the second letter "E" in the word "FARFETCHED". To the left of the words "FARFETCHED APPAREL", there is an image of a dog's face outlined in black, with the inside of the dog's face being white. The dog's eyes appear closed, and its ears are uneven in size, with the dog's anatomical left ear being slightly larger. At the bottom of the dog's face, there is a nose with three dots representing whiskers to each side of the nose. Below the nose, the dog's face has a curved mouth, with the dog's tongue sticking out in the center of the mouth. The dog's face is intentionally left incomplete between the ears and the mouth. The dog is also wearing a crown in between its ears. The crown is outlined in gold, with white inside the outline. There is also a capitalized letter "F" which is gold in color inside the crown.