The color(s) Black, purple, and white is/are claimed as a feature of the mark.
The mark consists of A purple square border around the words "Longhorn Cellars" in black, stylized font. Below the words is a purple wine bottle with the bottom of the bottle right under the "L" in "longhorn" and the stem of the bottle under the "Cellars". The purple bottle features white shadowing on the bottom side of the bottle. In the middle of the bottle is a black outline of a Longhorn with the horns inside the purple bottle, and the face of the longhorn, coming out just below the bottle. A white background is featured within the purple, square outline.