Color is not claimed as a feature of the mark.
"CHARLOTTE, NORTH CAROLINA", "TATTOO", AND "704-841-1065"
The mark consists of the stylized wording "SOS SINK OR SWIM" where the "O" is "SOS" consists of a ship's wheel; the wording "CHARLOTTE, NORTH CAROLINA", "TATTOO", and the phone number "704-841-1065" appear underneath; all elements are on a dark background showing a compass and miscellaneous topography.
SOS SINK OR SWIM TATTOO CHARLOTTE, NORTH CAROLINA SEVEN ZERO FOUR- EIGHT FOUR ONE- ONE ZERO SIX FIVE