Color is not claimed as a feature of the mark.
The mark consists of The word Locs with the "o" replaced by a read head wearing white sunglasses, with a white mouth and nose, and with three red deadlocks coming down from the top of the head to each side of it. Each end of the "s" has a red band right before the tip, with the tip itself being red. Right above the top top of the "s" is a semi spiral of seven dreadlocks curving to the right, with the first and last lock being the shortest and each lock towards the middle getting longer (the 4th, or middle, lock being the longest).
LOCKS; LOCS